Website Optimization Dictionary

PageRank is a link analysis algorithm that assigns a numerical weighting to each element

of a hyperlinked set of documents, such as the World Wide Web, with the purpose of
“measuring” its relative importance within the set. The algorithm may be applied to any
collection of entities with reciprocal quotations and references.

  • Task Completion Rates [edit]

Measure of successful task completion.

  • Unique Visitors [edit]

A count of all the unique cookies during a given time period.

Uniform Resource Locator.

  • Visitor Primary Purpose [edit]

Rather than relying on the pages viewed to understand why people come to your website, you should ask the visitors why they come to your website.

A count of all the sessions during a given time period.

  • word stemming [edit]

Concept of various word derivations from their basic stems.

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