Website Optimization Dictionary

Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page.

  • bounce rate [edit]

The percent of traffic that stayed on your website for fewer than 10 seconds.

  • canonical link [edit]

A canonical link is like a preferred link. This preference comes to light when we are dealing with duplicate content and when search engines choose which link should be favored over all others when referring to identical page content.

  • Click Density Analysis [edit]

Analysis that helps you see the website as the user does.

A message given to a web browser by a web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server.

  • Keyword Modifiers [edit]

words that are used adjacent to your core keywords. Keyword modifiers can help strengthen your long tail keyword strategy.

  • link baiting [edit]

the concept of creating interesting content with the intent of creating maximum Internet buzz to get as many people to link to your site as possible.

website optimization dictionary

  • long tail keywords [edit]

multiword keywords that are highly specific and narrow in focus. These keywords enjoy higher conversion rate and lower competition.

Latent Semantic Indexing - indexing and retrieval method that identifies patterns in the text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings.

Number of pages viewed or requested during a visitor session.

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