Notes:
SE means that the application SEO Elite can be used.
DP means that this is relevant to dynamic websites.
SEO-Checklist
SEO - Theory
SEO - Keywords
SEO - Link Building
SEO - Competitor Sites
SEO - Analytics
SEO - Tools
SEO - Website Maintenance
SEO - Web2.0
SEO - Maintenance
Search Engines
Paid Placement
Misc
- Submit site to online bookmarking sites
- Write an article related to your site and submit it to article sites. (SE)
- FLICKR: Promote site through flickr
- Create account
- Upload some pics
- Use your Flickr profile to advertise your website by adding information in the profile section (http://www.flickr.com/people/smallbusinesssem/
- Upload quality photos of your products/services, and things related to your business
- Write appropriate text for each photo, but avoid the hard sell
- Find and join appropriate groups and share your photos in those groups.
- Link prominently from your web site to your Flickr photostream.
- Take part in the Flickr community
- Check robots.txt for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
How to use Google Alerts
Google Alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
It is an excellent way to keep informed about your domain or name. It is also perfect for keeping up-to-date on the latest information in your market niche or niches. It's also a great way to find out what other people are saying about you or your site.
Google Alerts will probably send you lots of links each day, depending on the popularity of your chosen keywords. Just go to these blogs/links and see if you can leave a comment with some valuable additional information on what's been discussed.
Long Term / Occasionally
- Affiliate Scheme
- Incentive for bringing a friend
- members only area (loyalty program)
- rss feed
- Newsletter - email list
- What's new page
- Calendar of events
- Add a chat room or a shoutbox
- Develop a small utility program
- Write e-book
- Do a video
- Search out unanswered questions on Yahoo! Answers and add your site as the “Source”.
- Link Building
http://www.stonetemple.com/articles/interview-matt-cutts-061608.shtml
- Page title:try to acquire links from pages that contain the main keywords in their page title. (SE)
- Anchor text: The words that are used as the clickable text linking to your website. (SE)
- Outbounds links: The number of links pointing to other Websites from the Web page located in the “page with link” column. The fewer links it has on the Web page linking to other sites or pages, the more PR value is passed on. (SE)
- Website Age: The older the website is, the better the link will be. (SE)
- Anchor text of inbound links: It is best if you have a keyword in the anchor text
- Origin of inbound links: it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable.
- Links from similar sites
- Number of backlinks: Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.
- Anchor text of internal links: This also matters, though not as much as the anchor text of inbound links.
- Around-the-anchor text: The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text.
- Age of inbound links: The older, the better. Getting many new links in a short time suggests buying them.
- Number of outgoing links on the page that links to you: The less the better
- Social media
- stumbleupon
- reditt
- digg
- pick a title that has a keyword
- Article submission through SE
http://www.blogstorm.co.uk/how-to-build-links/
Competitor Sites
- Tools/Website to use
- SE: Analysis view - Add keywords and analyse diffferent elements.
- Compare them element-by-element basis
- Questions
1. What are the top ten websites for each major search query?
2. What are the competitive search ranking factors of each of these sites (page count, external links, keywords in titles, etc.)?
3. Are their ranking factor anomalies, like a high ranking from a small site with few links?
4. Which web sites rank for multiple major organic search queries?
- Tools to spy
- http://searchenginewatch.com/showPage.html?page=3629807
- http://www.searchenginejournal.com/search-marketing-spy-tools/7055/
Look for trends and outliers.
- Trends tell you the norm, what you need to accomplish to earn a top rank.
- Outliers offer-up insight into search engine behavior, at least for that particular search query. They can also reveal possible shortcuts to that top 10 ranking.
Reading
- http://www.seomoz.org/ugc/get-your-banana-out-and-monkey-around-with-yahoo-search#jtc61945
- http://www.invesp.com/blog/seo/top-15-site-analytics-tools-to-help-optimize-your-site.html
- http://searchengineland.com/070709-082957.php
- check seomoz cheatsheet http://www.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf
- check http://www.hittail.com/
- Link building tools http://searchengineland.com/080219-100000.php
- spy competitor sites http://searchengineland.com/080128-152513.php
- check http://www.webconfs.com/
- http://www.seomoz.org/article/search-ranking-factors
http://home.snafu.de/tilman/xenulink.html
http://www.noupe.com/tools/13-fantastic-tools-for-knowing-how-they-are-doing-it.html
http://www.seounique.com/blog/25-websites-every-seo-should-know/
http://www.iwebtool.com/pagerank_checker
https://adwords.google.com/select/KeywordToolExternal
http://www.websiteoptimization.com/services/analyze/
- http://www.freerelevantlinks.com/
- http://www.linkmarket.net/
http://www.webdesignerwall.com/general/seo-guide-for-designers/
Tools
http://www.searchenginejournal.com/5-firefox-extentions-to-explore-backlinks/7124/
http://www.trellian.com/swolf/overview.htm
https://crazyegg.com/pay/plans
- shareaholic firefox addon
- seo add-ons on firefox https://addons.mozilla.org/en-US/firefox/search?q=seo&cat=all
Bounce Rate
The percentage of single page visits. Or in detailed, percentage of web site visitors left from the entry pages itself without going any deeper into the site.
Bounce rate can be tracked with many analytic tools including Google Analytics. Anything more than 60% should cause a concern.
- Traffic Referrals: Segment your bounce rate report with traffic referrals. Figure out the top traffic referrals driving you poor quality traffic, taking high bounce rate as the metric. How important they are to your website? Try to avoid poor quality traffic sources and invest more time building good relationship with quality referrals. If you think your traffic referrals are highly relevant, but produce high bounce rates, move on to the next step.
- Visitor Expectations: Bounce rate is highly influenced by the visitor expectations. Visitor expectations can be easily interpreted from the call-to-action elements of those referral website pages. Study what exactly made the visitors come to your website from those referrals – banners, searches, links, emails etc. Refine your visitor expectations by working on your keywords, ad copy, email campaign content, or whichever is creating it. You couldn’t trace anything wrong in the above two possibilities. Move on to the next and that is your final check point.
- Landing Page Quality: Your referrals are relevant and the visitor expectations are matching what you offer. Then the quality of your landing page has to be questioned.
- Popular Pages: Check pages that do not perform well.
- http://www.kaushik.net/avinash/2007/05/excellent-analytics-tip-11-measure-effectiveness-of-your-web-pages.html
- make buttons for reddit,digg etc.. (check http://azarask.in/blog/post/socialhistoryjs/)
- Submit your RSS feeds to aggregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury.