Website Design

Site Design

Build at least a 100 page site of real content excluding the standard pages which are:

  • Link page
  • Copyright page
  • About us page

The domain name should be easily brandable. Examples are, etc.

The site should be as simple as possible. The first rule is that the text content should out weight the html content. The pages should validate and be usable in all browsers. Try to stay away from heavy technology such as flash, dom, java, java script.

Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit.

The pages

The pages size should be as small as possible (<19K each).

Content is the most important aspect of the site. If you aren't sure what you need for content, use the following keyword tools:

Use the keyword once in title, once in description tag, once in a heading, once in the url, once in bold, once in italic, once high on the page, and hit the density between 5 and 20%.

Outbound Links: From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text.

Insite Cross links:Link to on topic quality content across your site. Specifically with Google, on topic cross linking is very important for sharing your PR value across your site.


  • Broken Links: Check regularly to see if you have any broken likes. Tools that you can use are available at the SEO-Tools SEO tools section.

Example of .htaccess file

RewriteEngine on
#Redirect to 
RewriteCond %{HTTP_HOST} ^ 
RewriteRule ^(.*)$$1 [r=301,L]
  • Functionality of Forms and Applications: Keep data that you want accessible to search engines on pages that can be directly accessed via a link. Not through forms, buttons etc.
  • File Size: Web pages greater than 150K in size are typically not fully cached. Check file size with
  • Downtime & Server Speed: The performance of your site's server may have an adverse impact on search rankings and visitors if downtime and slow transfer speeds are common. To check website efficient use

URLs, Title Tags & Meta Data

URLs: The URL of a document should ideally be as descriptive and brief as possible. If, for example, your site's structure has several levels of files and navigation, the URL should reflect this with folders and subfolders. Title tags, in addition to their invaluable use in targeting keyword terms for rankings, also help drive click-through-rates (CTRs) from the results pages. Most of the search engines will use a page's title tag as the blue link text and headline for a result (see image below), and thus it is important to make them informative and compelling

Title: Google uses the title tag in it's link to your site in the search engine results. By putting your keywords in the title tag, you will gain a higher ranking in Google and other search engines. Title is weighted quite heavily, since it's a short description of the content on the page. You should use your targeted keywords for a specific page in your title tag, being careful not to repeat a word.
Meta Tags: The most important meta tags are 'keywords' and 'description'. Use a short and concise description about the page in the 'description' meta tag - one sentence. For 'keywords' tag use about 10-12 keywords maximum. Do not repeat your keywords in this tag, as it will undoubtedly qualify as spamming. Use different meta tags for each page.
* Page Heading: The HTML tag <h1> "heading" is heavily weighted in Google and Inktomi algorithms. Optimizing the h1 and title tag will give you quite a boost in your search engine rankings. Again, you should not repeat keywords in this tag, as it will be seen as spam. If you want to have subheadings underneath the main heading, your best bet is to create a cascading stylesheet (CSS) file that declares classes for different classes of h1 tags.

Main content: Main content is the king.
Rules to follow:

  • Make the primary term/phrase prominent in the document
  • Make the text on-topic and high quality

Images: Always use alt tag, title tag and reasonable image names.

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