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Table of Contents
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On-site Analysis
Metadata
Metadata tags allow you to tell the search engines what your web page is about. META Tags are still relevant with some indexing search engines and especially Yahoo!.
The most important of metadata tags are the following:
Title
The most important piece of meta-data. Also one of the most important parts of a web page. It shows up at the top of the browser. It is the default title used for bookmarking. Also, it is what search engines also use to figure out what the site is about.
Best Practice:
Primary Keyword - Secondary Keywords | Brand
Or
Brand Name | Primary Keyword and Secondary Keywords
If you are trying to rank for a very competitive term, it is best to include the keyword at the beginning of the title tag. If you are competing for a less competitive term and branding can help make a difference in click through rates, it is best to put the brand name first.
Description
This is an abstract or summary of the web page. Important words and terms about the website should be crafted into the description somehow.
Keywords
This element provides a set of key terms or words that describe the web page.
Interior Page Analysis
Interior page analysis can reveal opportunities fo targeting specific keywords or visitors. Landing pages must be created and optimized towards converting those visitors into customers.
H1 Tags
H1s are important for users but not necessarily for search engines anymore.
Alt text with Images
All images should have alt text on all publicly accessible pages.
W3C Validation Report
[W3C Validation Service http://validator.w3.org/] examines the html coding for errors. The W3C reads each line of code, then renders a report. HTML validation should be conducted for better search engine crawling.
XML Sitemap
XML sitemap helps search engines to analyze websites better.
Of-site Analysis
Domain Info
Search engines factor domain "stability" when looking at a website. So, it's better for a website to be registered for a long time.
Age of Website
The age of a website is one of the major factors used to rank a website.
Usually Google waits some months before giving a [[[PageRank]] to a website. This is called the sandbox effect.
Registering your domain for a longer period of time gives an indication that your site intends to be around for a long time, and isn't going to just disappear after a few months. This will help boost your score with regards to your domain's age.
Two things that are considered in the age of a domain name are:
- The age of the website
- The length of time a domain has been registered
To check the age of your domain you can use the following websites:
Google Page Rank
Ranking by Google.
Indexed Pages
The approximate number of pages on a website that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.
Backlinks Information
One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content. More details in SEO - Link Building.
Traffic Rank
Alexa is an online service that measures traffic for millions of sites on the Internet.
Social Media Sites
- Delicious Bookmarks: Delicious is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic.
- Digg: Digg is a social media site where anyone can submit articles, and viewers can vote for articles they like.
Websites that offer free seo website analysis
seo scores
seo scores
