Keyword Placement Opportunities
- Invisible: Words that do not display on the pages
- Meta keyword tag
- Meta description tag
- Alt image tag.
- Visible text: Words you put in pages for visitors to see.
- Page title
- H1, H2
- Content
- Link text
Keyword Density Analysis
You should use as many keywords as you need to state your message clearly and as many opportunities to insert keywords as makes sense within the realm of quality writing.
* automated way to count the frequency of words and/or phrases on your web page.
* Keyword Density
* More advanced Keyword Density Tool
- Brainstorming: Thinking of what your customers/potential visitors would be likely to type in to search engines in an attempt to find the information/services your site offers.
- Surveying Customers: Surveying past or potential customers is a great way to expand your keyword list to include as many terms and phrases as possible.
- Applying Data from Research Tools: Tools online that can be used are wordtracker
- Term Selection: The next step is to create a matrix or chart that analyzes the terms you believe are valuable and compares traffic, relevancy, and the likelihood of conversions for each. This will allow you to make the best informed decisions about which terms to target. Tools to use are SEOmoz's KW Difficulty Tool
- Performance Testing and Analytics: After keyword selection and implementation of targeting, analytics programs that measure web traffic, activity, and conversions ca
n be used to further refine keyword selection.
- Choosing keywords/keyphrases
- Get ideas about keywords
- Measure the presence of your Web site
- http://www.keywordspy.com/trial.aspx
- Front page of google shows number of results
- Cross compare ideas and decide on keywords/keyphrases
- Include keywords/keyphrases in Title, META, H1, H2
You need to get in front of your audience.
SEOs know a lot about keyword research, so have a huge advantage over others when it comes to finding out who their competitors are, and where the opportunity lies.
You're probably familiar with keyword research tools and competitive research tools such as:
* SEM Rush
* Google Traffic Estimator
* Google Keyword Tool
* Google Search-based Keyword Tool
* Seobook Keyword Research Tool
* Microsoft Ad Intelligence Add-In
* Compete
Find out the keyword terms your potential audience use, conduct searches, and make a note of the big players under those keyword terms. Keep in mind that language people use on search engines is always changing. There are more queries that are longer and more specific. These give you valuable insights into how to position your offering.
What questions are people asking? What problems are they trying to solve? What are the many different ways they describe that problem? What keyword areas are your competitors missing? What value can you provide that they do not? Have your competitors missed lucrative keyword areas?
http://www.wordtracker.com/academy/seo-groups-of-keywords
http://www.searchenginejournal.com/3-ways-to-give-your-keywords-prominence/7372/
http://www.clickz.com/3629814
http://www.shimonsandler.com/keyword-analysis-details-explained/
http://www.localseoguide.com/keyword-potential-pull-keyword-needles-out-of-analytics-haystacks/
http://www.searchenginejournal.com/keyword-research-where-to-start/7217/
http://searchenginewatch.com/3630065
http://www.seomoz.org/blog/headsmacking-tip-4-use-keyword-variations-with-matching-intent-together
http://www.seomoz.org/blog/long-list-of-link-searches
http://www.seomoz.org/blog/optimizing-for-multiple-word-order-search-phrases
http://www.getelastic.com/google-keyword-research-tips/
http://smackdown.blogsblogsblogs.com/2008/07/15/why-the-google-keyword-tool-is-useless-for-seo-even-with-exact-numbers/
http://www.seomoz.org/ugc/finding-your-broad-match-key-phrases
