Online Marketing

Introduction and Business Principles

What Is Internet Marketing?

Business Principles

7 Deadly Mistakes to Avoid

Domain Names

The Importance of the Domain
The Domain Research Process
Tools And Resources

Setting Up Your Website

Web Hosting Basics
How to Choose a Hosting Company and Use cPanel
Content Management Systems (CMS)

Niches and Markets
Choosing Your Market or Niche
Market Research
100 Niches Analyzed

WordPress

Basic Setup
Plugins and Resources
Advanced Optimization

Web Design for Entrepreneurs

HTML and CSS
Designing for Profits and Accessibility
Outsourcing Your Web Design

Business Models

What is a Business Model?
Online Business Models

Selecting Your Niche

Passion and Profits
Market Research
100 Niches Analyzed - Part 1
100 Niches Analyzed - Part 2

Blogs

Why Blogs?
Blogging Dos and Don'ts
Design Optmization
Promoting Your Blogs
Guest Bloggers and Staff Writers

Other Types of Websites

Online Forums
* Lesson 28: Mini Websites
* Lesson 29: Online Stores

Module 10: Web Content and Copywriting

* Lesson 30: Copywriting Basics
* Lesson 31: Linkbaits, Socialbaits and Viral Content
* Lesson 32: Outsourcing Your Web Content

Module 11: Basic SEO

* Lesson 33: Understanding Search Engines
* Lesson 34: On-site Search Engine Optimization
* Lesson 35: Off-site Search Engine Optimization
* Lesson 36: Linkbuilding

Module 12: Advanced SEO

* Lesson 37: Keyword Research
* Lesson 38: Competition Analysis
* Lesson 39: Targeting Highly Competitive Terms

Module 13: Generating Traffic

* Lesson 40: Basic Traffic Generation Strategies
* Lesson 41: Advanced Traffic Generation Strategies

Module 14: Social Media

* Lesson 42: Social Networks
* Lesson 43: The Secrets of Social Bookmarking
* Lesson 44: How to Become a Social Media Power User
* Lesson 45: Branding Your Business with Social Media

Module 15: Web Metrics

* Lesson 46: Basic Concepts
* Lesson 47: Google Analytics
* Lesson 48: Analyzing the Numbers

Module 16: Selling Advertising

* Lesson 49: CPC Advertising
* Lesson 50: CPM Advertising
* Lesson 51: Direct Advertising Sales
* Lesson 52: Harvest vs. Growth Strategies

Module 17: Email Marketing

* Lesson 53: Email List Building
* Lesson 54: Relationships and Profits

Module 18: Affiliate Marketing

* Lesson 55: Affiliate Marketing Basics
* Lesson 56: Finding Opportunities and Resources
* Lesson 57: Driving Sales

Module 19: PPC (Pay-per-Click)

* Lesson 58: PPC Basics
* Lesson 59: PPC for Market Research
* Lesson 60: PPC Dos and Don'ts

Module 20: Landing Pages

* Lesson 61: Basics of Landing Pages
* Lesson 62: Landing Page Optimization

Module 21: Selling Your Products

* Lesson 63: The Sales Funnel
* Lesson 64: Creating Your Product
* Lesson 65: Pricing
* Lesson 66: Product Launch Strategies

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