Google Analytics Visitors

Overview

Visitors

A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website.

Visits

Visits represent the number of individual sessions initiated by all the visitors to your site. If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.

Pageviews

A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a visitor hits reload after reaching the page, this will be counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview will be recorded as well.

Unique Pageviews

A unique pageview, as seen in the Top Content report, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.

Bounce Rate

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

% New Visits

A high number of new visitors suggests that you are successful at driving traffic

Time on Site

Time on site is one way of measuring visit quality. If visitors spend a long time visiting your site, they may be interacting extensively with it. However, Time on site can be misleading because visitors often leave browser windows open when they are not actually viewing or using your site.

Differences between Terms

Clicks vs. Visits

There is an important distinction between clicks (such as in your AdWords Campaigns reports) and visits (in your Search Engines and Visitors reports report). The clicks column in your reports indicates how many times your advertisements were clicked by visitors, while visits indicates the number of unique sessions initiated by your visitors. There are several reasons why these two numbers may not match:

  • A visitor may click your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords will record multiple clicks while Analytics recognizes the separate pageviews as one visit. This is a common behavior among visitors engaging in comparison shopping.
  • A user may click on an ad, and then later, during a different session, return directly to the site through a bookmark. The referral information from the original visit will be retained in this case, so the one click will result in multiple visits.
  • A visitor may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing their browser's Stop button. In this case, the Analytics tracking code is unable to execute and send tracking data to the Google servers. However, AdWords will still register a click.
  • To ensure more accurate billing, Google AdWords automatically filters invalid clicks from your reports. However, Analytics reports these clicks as visits to your website in order to show the complete set of traffic data.

Visits vs. Visitors

Google Analytics measures both visits and visitors in your account. The initial session by a user during any given date range is considered to be an additional visit and an additional visitor. Any future sessions from the same user during the selected time period are counted as additional visits, but not as additional visitors.

Pageviews vs. Unique Pageviews

A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a visitor hits reload after reaching the page, this will be counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview will be recorded as well.

A unique pageview, as seen in the Top Content report, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.

Benchmarking

Benchmarking is a Google Analytics service that shows how your website's statistics compare against other industry verticals.

Map Overlay

You can view the Map Overlay report to look at aggregated geographical data about your visitors

New Vs. Returning

This report classifies visits (sessions) by the visitor type (new or returning). So when somebody visits your site for the first time, the visit is categorized as 'Visit from a new visitor.' If this user has browsed your website before, the visit is categorized as 'Visit from a returning visitor.'

You need this information to see how often your new and returning visitors reach your goal pages.

+Languages
Which languages do your visitors prefer to use and how do these groups of visitors differ with respect to site usage, conversions, and other metrics.

If you have a high number of visitors with different language preferences and there are a majority of goal conversions within those languages, something on your site is drawing these visitors.

Visitor Trending

Visits

Number of visits in your site.

Absolute Unique Visitors

These are the visitors who have never been to the site before. If you are tweaking an existing marketing campaign to driver more new visitors, this information would help you decide on the success of this campaign.

Page Views

The number of page views is how many pages a visitor actually clicked when visiting your site.

Average Page Views

This report shows an average of how many pages were viewed per visit.
This information tells you how your users are interacting with your site.

Time on Site

Shows you an average of how long users spent on your site.

Bounce Rate

A bounce is when a visitor arrives on a page and immediately leaves.

Visitor Loyalty

Browser Capabilities

Network Properties

Mobile

User Defined

Custom Variables

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