CPC stands for Cost Per Click. It is an advertising method where the advertiser pays a specific rate for every click that his ad will receive. Google AdSense is the most popular CPC ad network for web publishers.

The top units are:

  • The 336×280 large rectangle
  • The 300×250 rectangle
  • The 120×600 wide skyscraper
  • The top left corner of any website is usually the place where most visitors pay attention to, and therefore the spot that yields the highest CTRs.
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