What is A Market?
A market is any structure that allows buyers and sellers to exchange products and services. A market gravitates around supply (sellers) and demand (buyers).
What is A Niche?
A niche is a general area of interest.
The Relationship Between Markets and Niches
A key difference between people inside a niche and people inside the demand side of a market is the fact that the former may not need or want to spend money on it.